There's No Money In The Long Tail of the Blogosphere
http://www.readwriteweb.com/archives/blogosphere_long_tail.php
In 2004 Chris Anderson wrote an influential book called The Long Tail. In it, he argued that the future of business is to sell less of more. The main premise is that collectively, things that are in rather low demand can amount to quite large volumes. This is because there is a large number of people who belong to the long tail and they encompass a wide rage of tastes.
It is often forgotten that money is to be made by leveraging the collective long tail, however, making money while being part of the long tail is very difficult. Specifically, in the blogosphere, the vast majority of blogs have very few readers. It is not realistic to expect these blogs to make money. As the enthusiasm and the incentive in the long tail begin to wear off, what would be the impact on the businesses that depend on them? Likely, the impact is going to be large.
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